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Orthodontist marketing

Orthodontist marketing that keeps new-patient exams booked.

Parents ask after homework and dinner. Adults comparing clear aligners ask at lunch. Either way, the practice that replies with a time and a clear answer on the first visit is the one they come to.

Bright Path OrthodonticsWed 8:40 pm
Hi, our dentist says my daughter (11) should see an orthodontist. Is the first visit free?
Hi, this is Bright Path Orthodontics. Yes, the first exam with Dr. Kim is free, includes x-rays and takes about 45 minutes. Monday at 3:45 after school or Saturday at 9?
Monday works
Booked Monday at 3:45. We’ll text a short health form tonight so you’re in and out.
Exam booked in 69 secondsExample
What orthodontic practices use

Five services for a practice that runs on new starts.

Hire one or several. Your treatment coordinator approves the wording, and exams land on your schedule.

Leads Anytime$397 /mo
AI Assistant

Every new-patient inquiry and missed call gets a text back in seconds, with the next open exam times.

AI answering service →
Maps SEO Anytime$297 /mo
Google Maps SEO

Your Google Business Profile worked weekly so you show for “orthodontist near me” across your area.

Google Maps SEO →
Open Anytime$297 /mo
Smart AI Website

A site that answers the parent questions, explains payment plans and books the free exam.

website design →
Replies Anytime$197 /mo
Review Management

Every review answered the day it posts, in your voice, without mentioning anyone’s treatment.

review management →
Growth Anytime$597 /mo
Google Ads Management

Campaigns for braces and aligners judged on booked exams, not clicks.

Google Ads management →
Clients AnytimeThe bundle

Website, text answering, review replies and social posts on one invoice. Separately they come to $1,388 a month. The website is a $6,000 build we make free; it stays ours, and you use it as long as you’re a client.

$600 / mo + $1,000 setup
Why it fits

A new start is worth thousands, so one more exam matters.

01

Two buyers, one practice.

Parents want reassurance and a convenient time. Adults want aligner pricing and speed. The replies are written for both.

02

Referrals aren’t the whole pipeline.

Dentist referrals still matter, but parents now search and compare reviews before they call. Being on the map and answering fast catches those families.

03

Your coordinator closes.

The assistant books exams and answers logistics. Treatment options, fees and insurance details stay with your treatment coordinator.

For calls during school pickup hours, the AI receptionist picks up when the front desk can’t. The AI answering service covers texts and web inquiries.

The math

How many more new-patient exams could you see next week?

Set your open exam slots and the average value of a case start. This is the first year of Clients Anytime against filling a quarter of them.

What that space is worth, first year
$312,000
Filling only 25% of 208 open slots a year, at $6,000 a customer.
Break-even
One extra customer every 38 weeks pays for the whole thing.
Clients Anytime, first year$600/mo × 12 + $1,000 setup−$8,200
Net+$303,800
Not a quote. Your calendar, your numbers, and a deliberately low 25% fill rate.
“It’s made it so much easier to manage bookings, answer questions, and provide support 24/7. Like an extra team member who never sleeps.”
Laurel Glenn · RR Skincare · Denver CO · via Google

More owners, named and dated, on the results page.

Before you book

What orthodontists ask about getting more starts.

How do orthodontists get more new patients?

Answer every inquiry fast, rank on the Google map, and keep dentist referrals warm. Parents and adults increasingly search and compare reviews before calling. A practice that replies within minutes with an exam time and a free first visit converts more of them.

How much should an orthodontist spend on marketing?

A common rule of thumb is a few percent of collections. What matters more is cost per new start. Here, the Clients Anytime bundle is $600 a month plus a $1,000 setup; at a $6,000 average case, one extra start a year covers it.

Do orthodontists still need dentist referrals?

Yes, they remain a major source, but they’re no longer the only one. Many families search for an orthodontist directly or check reviews after a referral. Strong online presence supports referrals rather than replacing them.

How do orthodontists rank on Google Maps?

Verify your Google Business Profile with Orthodontist as the primary category, list braces, clear aligners and early treatment as services, add real photos, and collect reviews steadily. Each office location needs its own profile.

Should an orthodontist advertise clear aligners?

If you want more adult starts, yes. Adults searching for aligners compare price and convenience, often against mail-order options. Explain what in-office treatment adds, give a price range, and offer a quick first exam.

What should an orthodontist website include?

What the first visit involves and whether it’s free, treatment options for kids and adults, typical price ranges and payment plans, insurance information, the doctor’s credentials and a way to book the exam on every page.

How do I get more Google reviews for my orthodontic practice?

Ask at moments families are happiest, like the day braces come off, by text with a direct link. Never offer an incentive. Reply to every review without mentioning treatment details.

Do free consultations work for orthodontists?

Usually, yes. A free first exam lowers the barrier for parents who are comparing offices, and most practices already offer one. Say so clearly on your site and in every reply.

How quickly should an orthodontic office return calls?

Within the hour during business hours, and with an automatic text reply after hours. Parents often call several offices in one evening. The first one to offer a specific exam time usually gets the visit.

Fifteen minutes, and you’ll know if this is useful to you.

Tell me what you sell and what your calendar looks like, and you’ll get a straight answer on whether I can help.

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