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(5 min. marketing summary)

This is your online marketing overview

(& “the 3 Steps to Online Marketing”).

FYI – This is the OPPOSITE of what you’ll see everyone else doing, because the “majority” simply follow what they see everyone else doing. I call that “the blind leading the blind.” Instead of copying the big boxes (who are filled with clueless young graduates without any business acumen), learn from decades of proven experience (my first site was in ’98).

And above all else, focus on ROI. What gets results? What gets more clients? Forget branding, exposure and followers… let sales do the speaking.

Step 1: Your Website.

Your website is the foundation of all you do online, make sure it has everything google wants to see and they will send you customers for free (that’s what Google does). Get this right and you can save a ton on advertising.

Nearly everyone wants to make sure their site has a  great UX experience and is very appealing. While this is true, if your customers can’t find you, then what’s the point? That’s like having a beautiful billboard but instead of having it up next to the highway, you’ve got it setup in a back alley. Before going overboard on design, make sure your foundation online is easily found and not invisible to Google (as nearly 95% are).

How does your site score? I’ll break it down for you (or you can find out how in the video, there’s a free tool).

MOST miss the boat on this because graphic designers don’t know anything about marketing, SEO or sales – that’s not what they do. They say they do (to get you to open your wallet), but they really are artists, beautiful designers who want to win awards for their aesthetics.

Reach out to us, we’re happy to help.

Step 2: Email Marketing – a.k.a. your 24/7 “Sales Manager” that never sleeps, never takes time off, never says the wrong thing, always responds and always has your back, forever… for free.

*NOTE: Since 99% of site visitors will NOT buy immediately (unless you own a towing company or are a 24 hour emergency plumber), the goal of your site is to get people to follow you (i.e. into your email list) so you can followup with them, for free, until they become a buyer.

Think about this from a user’s perspective. Once someone finds you (or once you find a site online) what do you do? Do you instantly call and lay down big bucks? Nope. You usually forget about them because you’re just researching for now. You’re thinking about it, down the road. You are what I call a “future buyer.”

Now if we can get our future buyer’s email, then following up with them to let them know who we are, how we do business, what our customers say about us, etc. is all just common-sense salesmanship. That’s good followup. But if you don’t get their email, they’ll never hear from you again (as they probably forgot your URL).

The goal, as always, is to educate, nurture and help the prospect make a buying decision.